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  • Concept
  • Illustration
  • Print

1000 THINGS YOU NEVER KNEW

C1000 via Vijf890

Our friends at Vijf890 got the assignment to create a campaign for supermarket chain C1000.

“1000 things you never knew” consisted of 45 pocketbooks with a combined total of 1000 little-known facts about various subjects. To help our friends out with this massive task, we designed 15 of the 45 booklets.

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Creative freedom

Because every booklet had to be unique, we got complete creative freedom to do our thing and create playful designs. Together with Vijf890, we made sure the booklets were more than just a collection of facts; they became amusing and visually pleasing collector’s items.

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During the campaign, customers received a booklet for every 10 euros they spent.

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