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  • Illustration
  • Print

A CHRISTMAS PRESENT FOR 30.000 KPN EMPLOYEES

Publisher Mo'media

During a particularly warm summer, we joined Mo’media and copywriter Kim Haanappel on a journey into the world of ice skating to create IJSVRIJ. Meant as a holiday present for 30.000 KPN employees, we designed this icy book in the middle of summer to make sure it would be finished just in time for Christmas.

Together we came up with the best winter activities, cold weather recipes and crafts, and put them all in this cozy winter guide. Additionally, the guide featured interviews with famous ice skaters and facts about the Dutch iceskating world, as KPN is the main sponsor of the Royal Dutch Iceskating Association.

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A varied audience

An audience of 30.000 KPN employees is a diverse bunch, and the book had to appeal to all of them. We created a varied mix of text, photography and illustrations in different styles, to make sure every reader could find something to their taste and preferences.

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Collaboration

Mo’media Publishing gave us lots of room for input about the content and design of the book. This strong collaboration resulted in a beautiful book and Christmas gift, in which we were able to incorporate much of our own vision.

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