A CHRISTMAS PRESENT FOR 30.000 KPN EMPLOYEES
During a particularly warm summer, we joined Mo’media and copywriter Kim Haanappel on a journey into the world of ice skating to create IJSVRIJ. Meant as a holiday present for 30.000 KPN employees, we designed this icy book in the middle of summer to make sure it would be finished just in time for Christmas.
Together we came up with the best winter activities, cold weather recipes and crafts, and put them all in this cozy winter guide. Additionally, the guide featured interviews with famous ice skaters and facts about the Dutch iceskating world, as KPN is the main sponsor of the Royal Dutch Iceskating Association.