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  • Concept
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Event identity

Critical Mass

In Your Face was an event organized by Critical Mass in the context of the International Day for the Elimination of Racial Discrimination. In the Kleine Komedie, a small theatre in Amsterdam, rapper Typhoon, documentary maker Abdelkarim El-Fassi and comedian Soundos El Ahmadi shared their experiences in front of a lively crowd of students, and gave advice on how to best cope with discrimination.

Roquefort designed the visual identity for the event, inspired by the ‘spoken word’ aspect of the day.

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Typographic Flyers

Partly as promotion, partly as inspiration, we designed posters and flyers with quotes and sayings touching on the subject of the event. The look and feel of the posters was based on a typical 2015 social media trend; beautiful typographic quotes with a powerful message. The flyers were designed to be kept, and could easily be transformed into a print you put in a frame on your wall or an inspirational postcard to stick on your fridge.

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Event

Roquefort was also responsible for decorating the stage and designing the presentation, herewith tying all the different aspects of the event together.

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